Officials have announced that they will embalm and place in a mausoleum the body of ex-President Hugo Chavez. "Like Lenin, or Mao," Nicolas Maduro says. The myth-making has been underway for a long time, but this takes it to a new level. Chavez, along with his image handlers, including Cuban intelligence operatives, excelled at creating a public image of Chavez as a hero and a near-God-like figure to his people. It would be a wonderful case study for a marketing class at MIT, or a propaganda class at Patrice Lumumba University in Moscow.